Engineering for Performance and Scalability on Azure Service Bus

As cloud-native architectures continue to evolve, messaging systems like Azure Service Bus are playing an increasingly critical role in enabling scalable, reliable communication between distributed components. But with scale comes complexity, and ensuring optimal performance isn’t always straightforward. In this session, we will explore the real-world challenges of tuning Azure Service Bus for high performance and throughput. We start by identifying common bottlenecks and architectural pitfalls, then walk through practical strategies to overcome them. You will gain a clear understanding of how to reduce latency, improve message throughput, and build systems that scale with confidence. Moreover, there will also be highlights of recently released and upcoming features in Azure Service Bus that are built specifically to enhance performance and scalability. From message batching and concurrent processing to advanced configuration patterns, you’ll learn how to make the most of what Service Bus offers. Whether you're building new solutions or optimizing existing ones, this session will provide you with actionable insights and proven techniques. Join us to discover how to unlock the full potential of Azure Service Bus and deliver high-performance, scalable solutions in the cloud.