Eric Pratum

In today’s rapidly changing marketplace—where emerging technologies, cultural shifts, and strategic demands collide—leaders often grapple with uncertainty, wasted marketing budgets, and an overwhelming range of choices. Eric Pratum is a strategist who believes organizations thrive when they build clarity, confidence, and a human-centered approach into their communications and leadership frameworks.

As Managing Partner of Inbound & Agile, Eric helps leaders move from guesswork to reliable growth by blending data-driven insights with foresight. Drawing on tools like the ‘Cultural Compass,’ ‘Future Horizons,’ and ‘Clarity & Confidence Framework,’ he empowers organizations to align long-term strategy with practical, results-oriented actions. Whether it’s navigating disruptive market forces or preparing entire teams to capitalize on emerging trends, Eric’s approach zeroes in on root causes—not just surface-level symptoms—ensuring that every marketing dollar and every leadership decision is purposeful.

By weaving cultural strengths, data-driven communications, and strategic foresight together, Eric’s mission is clear: help organizations confidently navigate the complexities of today’s business landscape—so they can emerge stronger, more innovative, and poised for lasting success.